1 Emphasise the risks of blogging and what it will cost the company if you do not start blogging soon.

2 If your company does not blog, you will not be part of the conversation in the blogosphere.

3 Bloggers may be saying damaging things about your company and if you are not listening to the conversation you have no way to respond quickly and appropriately.

4 You are missing out on a fast, efficient communications channel with
your customers, the media, investors and other important constituencies.

5 If you don’t blog, your company web site will be left behind and start to look very 1990s.

6 Blogs give you the opportunity to communicate with key customers in
real-time.

7 You can get positive and negative feedback from key constituencies.

8 You achieve high search engine rankings without having to spend a
fortune on search engine optimisation.