I found this really interesting interview with Scott Monty of Ford about the company’s attitude to social media and the approach they are taking. Heartening to see a traditional company, from the CEO down, recognising the value of social media.

Monty emphasises how social media is so important in terms of them being able to connect and listen to people. It is also interesting to learn about how they are incorporating what people are saying about them on their site, which aggregates Twitter, Youtube and Facebook coverage. Will be fascinating to see how this engagement with social media could affect the development of their products.

Monty actually emphasises during the interview that the success of social media does come down to the quality of your products. If people are not interested in what you have to offer, no amount of social media activity will compensate for that shortcoming.