Indications that businesses are tuning into social media come thick and fast. Here’s a report that sees interest growing in blogging, community sites and user-generated content as a means to engage consumers.

The report found that only 45% of companies have a defined customer engagement strategy in place. But those that do plan to invest in areas such as user ratings and feedback, user-generated content and blogging, it says.

More than a third say they are going to invest in building a presence on social networks, and improve their customer engagement through Twitter and other micro-blogging tools.

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