Bing – Microsoft’s search engine – has announced that it is altering its service to incorporate updates from Twitter and Facebook. This underscores the huge increase in the usage of social media, and the fact that traditional search engines face threats from social networks where people are searching for information.

People are going to Twitter for real-time updates on news, for example, rather than traditional search engines. Google too has announced that is upgrading its search service.

This is going to make it increasingly difficult for traditional SEO campaigns to be effective for companies. Instead they will need social media strategies, and will have to become more immersed in the social web.