Morgan Stanley’s teenage social media report
Some clients have asked us for our reaction on the Morgan Stanley social media report that was written by – shock horror (!) – a teenager.
Research shows that teenagers in large numbers are turning to Facebook to organise their social lives; and Twitter is more relevant at the moment for professional groups and adults. Although a number of pop stars like Britney Spears are hoping to communicate to their younger fans through Twitter.
The main theme is that traditional media is losing influence. The traditional monopoly on news and comment which newspapers, radio and TV have enjoyed has been broken. Social media is rapidly changing the way the world communicates and some senior company executives seem to think only teenagers are capable of mastering this new world! Which is simply not the case and unfair on all those digital silver surfers out there.
At ItsOpen we are working with organisations to encourage them to adopt new ways of communicating to enrichen their conversations with their stakeholders of all ages.
Social media is age-neutral – the tools are open and accessible to everyone. The reason why social media is growing so fast is that there are hardly any barriers to adoption other than a decent broadband connection or a dated company firewall! But obviously certain networks are going to be dominated by certain sections of the population.
Just because one teenager at Morgan Stanley stands up for Facebook, doesn’t mean it is only being used by teenagers.
You can read the full report here.
