Media Guardian takes to Twitter
As further evidence that traditional media is adjusting to the social media landscape, Media Guardian is running its own Twitter channel.
This looks like part of a strategy to distribute The Guardian’s content wide and far across the web in order to win more readers and brand advocates, and to extend its influence and secure its relevance.
The MediaGuardian supplement on a Monday is a must read for the media industry. Its move to Twitter underlines the importance of social media tools not only for the paper but also for the constituency it serves.
The fact that more and more traditional media organisations are adopting social media strategies underlines why it is important for communications teams at organisations to develop and implement their own social media strategies. Otherwise they are going to start to slip behind their more innovative and forward-thinking competitors.
