Man U criticised for lack of social media policy
Manchester United has issued a statement saying that players will not be using social networks and that all official statements about the club will come through the web site. The club has been accused of sitting on a pedestal and failing to capitalise on or engage with all the conversations their fans are having through social networks.
It does not make sense. Think of the commercial opportunities they are missing to reach out to fans around the world who are on social networks.
January 20th, 2010 at 12:08 pm
It’s interesting that Man Utd have come to this view, which reflects the mess that all the other Premier League clubs are in with regard to social media. Public awareness of the use of social media by footballers seems to be entirely devoted to ‘gaffes’ by players.
To put it in additional context though, you have to remember that Man Utd has its own TV channel and a manager who does not ever do interviews with the main national broadcaster in the UK. We are talking about an organisation which seeks to control its brand more rigorously than just about any other.