It's Open - Social Media Strategy Consultancy

Majestic Wine unveiled a sharp rise in online sales today (Nov 17), with the company pointing to the positive influence of its social media strategy.

Online sales rose 24.6 per cent, as Majestic used a blog and Twitter to attract new customers. CEO Steve Lewis said: ‘We’ve unleashed the potential of the twenty-somethings in our business, improving the blog written by staff and selling parcels of wine which are too small to send to stores as online exclusives to create a sense of urgency. They sell out within hours.’

You can read the Majestic Wine blog here and learn from their approach.

Some other posts you'll find interesting:

1. UK government: “use of Twitter out of keeping with the ethos of the platform…”
2. Cutting out the middleman: can social media revive the luxury wine market?
3. Brands losing control through social media

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