ItsOpen and the Groundswell
The best-selling social media book, Marketing in the Groundswell, has been re-issued in a different format with a new introduction.
The authors talk about the importance of investing in social technologies and argue that they work no matter the economic climate. ‘Marketing in the Groundswell’ shows how you can build social applications, measure their results and use the social technology movement to your company’s advantage.
One of the book’s authors, Charlene Li, has done an interview with us. We think it’s worth a listen if you want to know how your company can enjoy social media success.
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