How do you know if a blog is right for your organisation?

1 Can you update it regularly?

2 Do you have writers to feed the blog?

3 Do you have something interesting to say?

4 Can you provide valuable content to your audience?

5 Could you link to interesting content on your web site to draw readers into it?

6 Could you use your blog  to leverage content on your web site?

7 Are you fully aware of the conversations going on around your services and products on blogs already and will your blog stand out and be distinctive in this context?

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Some other posts you'll find interesting:

  1. How is a blog different from a conventional web site?
  2. The growing appeal of Media Blogs
  3. What are we working on?

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