How do you know if a blog is right for your organisation?
1 Can you update it regularly?
2 Do you have writers to feed the blog?
3 Do you have something interesting to say?
4 Can you provide valuable content to your audience?
5 Could you link to interesting content on your web site to draw readers into it?
6 Could you use your blog to leverage content on your web site?
7 Are you fully aware of the conversations going on around your services and products on blogs already and will your blog stand out and be distinctive in this context?
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