Environmental concern searches
Hitwise has come up with some interesting stats on where people are searching if they are concerned about the environment.
A lot of searching is taking place on Wikipedia, which shows how much people trust it. Government sites are high as well.
Getting people to come to you if you are a key player in the environmental market might mean looking to join up with these sites, or looking at their content to see what you can learn from it.
Some other posts you'll find interesting:
