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	<title>Comments on: Cutting out the middleman: can social media revive the luxury wine market?</title>
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	<link>http://itsopen.co.uk/cutting-out-the-middleman-can-social-media-revive-the-luxury-wine-market</link>
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		<title>By: Eugene Relation</title>
		<link>http://itsopen.co.uk/cutting-out-the-middleman-can-social-media-revive-the-luxury-wine-market/comment-page-1#comment-3923</link>
		<dc:creator>Eugene Relation</dc:creator>
		<pubDate>Mon, 13 Jul 2009 16:03:41 +0000</pubDate>
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		<description>I am also one of the skeptics. The number of friends and followers is simply too low. I t is hard to believe that they converted all of them into customers. An increase of 40% could be related to the social media, but only if those 40% mean 10 bottles of vine... Nevertheless, I do think that it is a good strategy to address the customer directly and to cut of the reseller. Good for them!</description>
		<content:encoded><![CDATA[<p>I am also one of the skeptics. The number of friends and followers is simply too low. I t is hard to believe that they converted all of them into customers. An increase of 40% could be related to the social media, but only if those 40% mean 10 bottles of vine&#8230; Nevertheless, I do think that it is a good strategy to address the customer directly and to cut of the reseller. Good for them!</p>
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		<title>By: George Rencontres</title>
		<link>http://itsopen.co.uk/cutting-out-the-middleman-can-social-media-revive-the-luxury-wine-market/comment-page-1#comment-3913</link>
		<dc:creator>George Rencontres</dc:creator>
		<pubDate>Mon, 13 Jul 2009 09:43:05 +0000</pubDate>
		<guid isPermaLink="false">http://itsopen.co.uk/?p=713#comment-3913</guid>
		<description>Actually is a great idea and it should be applied to other products as well!</description>
		<content:encoded><![CDATA[<p>Actually is a great idea and it should be applied to other products as well!</p>
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