Comments on: Charlene Li, author of Groundswell, in ItsOpen podcast interview http://itsopen.co.uk/charlene-li-author-of-groundswell-in-itsopen-podcast-interview Thu, 02 Feb 2012 14:32:31 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: rob http://itsopen.co.uk/charlene-li-author-of-groundswell-in-itsopen-podcast-interview/comment-page-1#comment-215 rob Mon, 16 Feb 2009 09:33:45 +0000 http://itsopen.co.uk/?p=201#comment-215 Thanks for the suggestions, Chris. We'll try to work them in. Thanks for the suggestions, Chris. We’ll try to work them in.

]]> By: Chris Herbert http://itsopen.co.uk/charlene-li-author-of-groundswell-in-itsopen-podcast-interview/comment-page-1#comment-203 Chris Herbert Fri, 13 Feb 2009 16:05:22 +0000 http://itsopen.co.uk/?p=201#comment-203 I'm looking forward to this podcast. Two areas may be worth chatting about. First, maybe have some stories of how b2b companies are using social media. Along the lines of Emerson Process Management for example. The second area of interest is how small to medium sized businesses are adopting social media cost effectively. Blendtec is a great example in the book. Why is this important? Over 90% of businesses in the U.S. fall in the smb segment. The ROI business cases cited in the book are great but I think most of them are Enterprise sized. Thanks for doing this. Chris Herbert b2bspecialist I’m looking forward to this podcast. Two areas may be worth chatting about.

First, maybe have some stories of how b2b companies are using social media. Along the lines of Emerson Process Management for example.

The second area of interest is how small to medium sized businesses are adopting social media cost effectively. Blendtec is a great example in the book. Why is this important? Over 90% of businesses in the U.S. fall in the smb segment. The ROI business cases cited in the book are great but I think most of them are Enterprise sized.

Thanks for doing this.

Chris Herbert
b2bspecialist

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