Agencies Lag Behind
We just came across this insightful piece of comment by Joe Marchese, co-founder of SocialVibe. (It’s a site which gives its members opportunities to become ambassadors to their favorite brands by adding “support” buttons to their social networking profiles.)
Marchese points out that lots of marketing agencies are jumping on the social media bandwagon. Or they would be, if they could figure out how to go about it. It’s not that they don’t understand its enormous marketing potential, he says, just that they are structured to deal with traditional advertising, not to service brands in social media.
You can read the article here.
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