I am enthusiastic about my role on the panel of this week’s Social Workplace conference in London.
Success within business is going to come from those companies who have the most ‘compelling architecture of participation’. It will be those companies who design themselves to enable ideas to come from a multiple range of sources who will prosper in the new open networked world.
Those companies who use social networks to make it interesting, easy and rewarding for a wide range of contributors to offer ideas, solve problems and improve products will be the most successful.
Most companies still operate under the assumption that the best and biggest ideas come from a few individuals. But what happens when technologies move so quickly and rivals become so new numerous, no corporate executives can think of everything.
It is now time to use social technolognies within the workplace to invent a less top-down approach to innovation, to make it the responsibility of everyone within the company to come up with great ideas.