Should you be selling through your Facebook fanpage?

With Facebook giving users ever more room for customisation on their Pages, businesses can now take advantage of the option to sell their goods through Facebook. One of the largest payment process apps for the pages is Payvment. This lets you feature your products for visitors and fans to purchase directly.

Payvment has recently announced a new export tool, allowing Etsy sellers to upload all their products up onto their chosen fanpage. The process should be a popular one considering the number of Etsy and Folksy sellers now embracing social media as a promotional tool. It’s not a bad move for Etsy too, giving them a wider customer base and an edge over similar handmade marketplaces.



How to attract and retain social media “super-fans”

One of the greatest advantages of a decent social media strategy is having an army of fans who can sing your praises and recommend your products and services to their friends, family and followers.

Unfortunately, not all your fans will become the kind of “super-fan” who can help promote your brand organically. Turning an average fan — who rarely visits or interacts with your page — into a passionate advocate for your products and services isn’t easy. However, there are certain steps you can take to help them transform.

How to gain “super-fans”


Three benefits, other than ROI, that social media can have for your business

The first thing most companies want to know on approaching a social media or community management plan is, what kind of ROI will I get? Which is fair enough. After all, what’s the point in investing huge amount into a strategy if the bank is empty at the end?

But social media can have a multitude of other benefits for a company, helping improve their reputation and providing a solid standing for further improvements.

Intrigued? Check out three of the benefits below.



Privacy in Germany

If you reveal information about yourself on Facebook can you complain if it used against you? In Germany apparently the answer is a resounding ‘yes’ – the government is drafting a law that will make it an offence for employers to snoop on job candidates’ social media pages during the hiring process.

There’s no question that Facebook has become a useful source of information for employers, double-checking up on job candidates to see if their online personality matches the person they met at the interview.  A survey last year showed that nearly half of businesses do this, and a third of them admitted rejecting candidates after discovering they had lied about their qualifications or were accustomed to dissing their former employers.

Well, why not? If you’re talking to the world you shouldn’t be surprised if the world suddenly sits up and pays attention. But Germany is always a special case where privacy is concerned, its citizens having endured first the Gestapo and then the East German Stasi constantly snooping on them. Apparently this comes naturally to some German employers as well – there has been a spate of scandals in recent years about businesses spying and eavesdropping on staff members, even putting cameras in toilets and changing rooms.

Obviously the ban won’t apply to LinkedIn and the like, nor will firms be banned from using the Internet to gather general hiring information relating to job candidates. But where Facebook and other similar sites are concerned, in Germany it’s as though a big PRIVATE sign is being slapped on the door.

Interesting to see what politicians elsewhere will make of it. Could it catch on?